Wednesday, August 29, 2012

Dove Evolution

http://www.youtube.com/watch?v=iYhCn0jf46U
I saw this commercial a few years ago and never forgot it.  Obviously after watching, you realize that the commerical is about the evolution of beauty and all the work that is put into a simple ad.  It shows the world that our image of beauty is distorted because of all the changes that are made to photos by technology.  This ad really highlights a pathos effect because so many of the viewers can relate.  Many women who go through self consciousness issues see this ad and can finally understand that they are beautiful.  And maybe they dont look like the people they see in the magazines but that is because the people in magazines have images that are almost unattainable.  The emotions that this ad portrays really help viewers relate.  It also uses logos because the ad is very straightforward.  It gives the facts and shows that people do no naturally look like this and it takes photoshop and other forms of technology to make these images. 

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