Katie Wiseman
Dr. Fishman
Comm 315
29 August 2012
http://www.youtube.com/watch?v=-G2PpO7DwsM&feature=related
The commercial illustrated in this video represents a
successful method of communication between a celebrity, Bono from the band U2,
and the general public. Arising emotion
within the audience, the commercial states some general facts that are
“hard-hitting” and get to the point. All
of the information within the commercial come from a well-known celebrity.
The purpose of this commercial is to inform people about
how they can make a difference in the number of people dying from AIDS. The targeted audience from this video is
those who have access to a television and are not aware of how much they can do
to help in the fight against AIDS, or who are not aware of how simple it is to
do so. There is logos in this commercial when Bono states some numerical facts
about how many people will die of this disease.
The commercial is successful in regarding pathos because of the emotion
it stirs when watching it. Death creates
serious emotion. This commercial also
includes ethos because the speaker is credible.
It is known that Bono has dedicated much of his life to bringing
awareness to AIDS. For those who do not
know who he is, it may not have the exact same effect. Bono is a very well-known celebrity, though,
so most people recognize him and know that he is knowledgeable about AIDS,
making this commercial more realistic and successful at achieving its ultimate
goal.
This commercial uses logos, ethos, and pathos altogether
to accomplish the goal of bringing awareness to those who do not know much
about AIDS and the opportunities everyone has to help those who may be affected
by it.
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