In addition to persuading consumers to buy gatorade, this commercial’s
goal is also to persuade its audience that gatorade hydrates the body. The
audience is athletes, those who look up to Robert Griffin III, and those who
are well aware of his talents and successes. The gatorade commercial features
Heisman trophy winner and second NFL draft pick, Robert Griffin III. By
featuring this well-known and talented athlete, the commercial builds its ethos.
The audience would believe an
athlete who claims gatorade hydrates the body because gatorade is a sports
drink that athletes consume. The statement “Forty years of science
hydration in every bottle, so you can take what’s yours” also builds the
commercial’s ethos. The scene with the man in a white lab coat, and RG3 running
on a treadmill reveals the credibility. People should buy this product because
the company has invested 40 years of scientific research to continuously
improve the product. People are persuaded by research, facts, and discoveries (logos).
Finally, the upbeat music appeals
to the audience’s emotions, and the fact that an incredible athlete drinks
gatorade makes consuming the drink logical. The ethos is very strong in this
commercial.
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